Creativity in services marketing
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Published by American Marketing Association in Chicago, IL .
Written in English


  • Service industries -- Marketing -- Congresses.

Book details:

Edition Notes

Statementedited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall.
SeriesProceedings series / American Marketing Association
ContributionsVenkatesan, M., 1936-, Schmalensee, Diane H., Marshall, Claudia E., American Marketing Association., Services Marketing Conference (4th : 1985 : San Francisco, Calif.)
LC ClassificationsHD9980.5 .C74 1986
The Physical Object
Pagination175 p. :
Number of Pages175
ID Numbers
Open LibraryOL2544975M
ISBN 100877571791
LC Control Number85026785

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